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MRIA Netgain 7.0 (2013) — Big and Little Data Smarter Decisions
The following are notes that I took live while Fabien Rolland, Director of Marketing Research, Aeroplan Michel Girard, Director, Analytics at Aeroplan presented at MRIA Netgain 7.0. The notes were...
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MRIA Netgain 7.0 (2013) — Socializing Research: It’s the end of marketing...
The following are notes that I took live while Mike Rodenburgh (Vice President, Ipsos) presented at MRIA Netgain 7.0. The notes were originally posted on my Tumblr account...
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MRIA Net Gain 7.0 (2013) — Integrated Data and How to Use it
The following are notes that I took live while Melanie Courtright (ResearchNow) and Prince De, (Conversition) presented at MRIA Netgain 7.0. The notes were originally posted on my Tumblr account...
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MRIA Net Gain 7.0 (2013) — Practical Applications of Big Data — How Google...
The following are notes that I took live while Paul McDonald (Product Manager, Google Consumer Surveys) presented at MRIA Netgain 7.0. The notes were originally posted on my Tumblr account...
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Can Nate Silver Work His Magic on the Oscars?
A Bloomberg.com article which followed last November’s 2012 U.S. presidential election summed up the predictions of Nate Silver as “Nate Silver was right. The Gallup Poll was wrong.” It is well known...
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It’s April Fool’s Day Today – Data Suggests Many Facebook Relationship...
AUTHOR’S NOTE: This was originally posted April 1, 2012, but is being reposted today. Other than the posting date it has not been changed. The Data Team at Facebook has recently looked into their...
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MRIA National Conference 2013 — Engaging Foresters Membership
MRIA National Conference 2013 — Engaging Foresters Membership: A Three-Country Solution Using Geo-demographics Note: The following post was live blogged during the 2013 MRIA Annual Conference in...
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MRIA 2013 National Conference: Looking at the Challenges Between the Client...
Note: The following post was live blogged during the 2013 MRIA Annual Conference in Niagara Falls, Ontario. This post has had minimal edits and as such may contain some typographical errors....
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MRA Corporate Research Conference 2013 — Keynote 1 — Predictive Analytics for...
The following is a summary of the first keynote of the 2013 MRA Corporate Research Conference in Dallas. Title: Predictive Analytics for Marketing Researchers: Learning from Data to Predict Consumer...
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Festival of NewMR 2013: Session 4 — Atlantic Session
The following is a summary of session 4 of the Festival of NewMR 2013. Mark Earls, Author of HERD & I’ll have what she’s having, Old is the new “New” With all the new innovation we are in...
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MRIA’s Net Gain 8.0 (2014) Chris Long: SMA for Marketing
The following are notes that I took live while Chris Long (SAS) presented at MRIA Net Gain 8.0. There might be typos in the posting. Social media can answer the following: who knows whom, and which...
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MRIA’s Net Gain 8.0 (2014) 2 Case Studies of Innovation
The following are notes that I took live for two presentations. The first was by Eric Meerkampker (President, RIWI) and Grant Miller (VP Innovation and Partner Solutions, RIWI) entitled Worldwide Data...
View ArticleMRIA’s Net Gain 8.0 (2014) Chris Long: SMA for Marketing
The following are notes that I took live while Chris Long (SAS) presented at MRIA Net Gain 8.0. There might be typos in the posting. Social media can answer the following: who knows whom, and which...
View ArticleMRIA National Conference 2014 — Understanding Predictive Analytics
The following notes were live blogged from the “Understanding Predictive Analytics” session given by Chuck Chakrapani (Leger Marketing) on June 10, 2014. Minimal editing was done on the post, so there...
View ArticleMRIA 2014 National Conference — The Big Data Dig
The following are my notes taken live from a presentation from Susan Williams (Cadillac Fairview) and Susan Ince (Epic Consulting). Notes may have typos in them. A short video with the presenters is...
View ArticleMRIA 2015 National Conference: Lisa Ritchie’s “Scotiabank – Big Data, Small...
The following notes from Lisa Ritchie (Scotiabank, Senior Vice President, Customer Knowledge and Insights) “Scotiabank – Big Data, Small Brains: Making Effective Decisions in a World of Data Overload”...
View ArticleIIeX Day Two —“Transforming Market Research with Big and Little Data”
Larry Friedman, TNS (From Insights Into Action: Transforming Market Research with Big and Little Data) Traditionally market researchers have been whining about not getting a seat at the table. Occurs...
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