MRIA’s Net Gain 8.0 (2014) Chris Long: SMA for Marketing
The following are notes that I took live while Chris Long (SAS) presented at MRIA Net Gain 8.0. There might be typos in the posting. Social media can answer the following: who knows whom, and which...
View ArticleMRIA National Conference 2014 — Understanding Predictive Analytics
The following notes were live blogged from the “Understanding Predictive Analytics” session given by Chuck Chakrapani (Leger Marketing) on June 10, 2014. Minimal editing was done on the post, so there...
View ArticleMRIA 2014 National Conference — The Big Data Dig
The following are my notes taken live from a presentation from Susan Williams (Cadillac Fairview) and Susan Ince (Epic Consulting). Notes may have typos in them. A short video with the presenters is...
View ArticleMRIA 2015 National Conference: Lisa Ritchie’s “Scotiabank – Big Data, Small...
The following notes from Lisa Ritchie (Scotiabank, Senior Vice President, Customer Knowledge and Insights) “Scotiabank – Big Data, Small Brains: Making Effective Decisions in a World of Data Overload”...
View ArticleIIeX Day Two —“Transforming Market Research with Big and Little Data”
Larry Friedman, TNS (From Insights Into Action: Transforming Market Research with Big and Little Data) Traditionally market researchers have been whining about not getting a seat at the table. Occurs...
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